I first did the National Association of Funeral Directors website quite a few years ago and they won an award for their site. A couple of years down the line and I was asked to do a redesign to keep the site style fresh and the integration into a Umbraco framework.
This is a couple of years old now but I enjoyed the design process as an opportunity to play around with some fashion photography and luxury brand logos. The company decided to create an online presence rather that open a real world shop so a complete ecommerce solution was required.